300 million Internet users already India. The Indian consumer’s online consumption habits are already very different from a year or two ago. Armed with the latest digital technology, the new online consumer’s expectation gravitates towards digital services that are real-time, personalized and convenient.
Search Engine Marketing (SEM) is a blanket term used to describe a variety of online advertising. When people think of Search Engine Marketing, they usually only think of the ads that are placed at the top and to the right of search engine results in search engines like Google and Bing. However, the term is also commonly used to refer to paid advertising on social platforms like Facebook, YouTube, Google+ and Pinterest, on many websites in many apps and throughout the digital world.
This type of online marketing is also commonly referred to as Pay-Per-Click (PPC) advertising because you generally pay a certain amount each time somebody clicks on your ad, although there are also options for paying per thousand impressions on many online ad platforms.